zaterdag, september 28, 2002
Victor Hasselblad AB has developed a new camera system in cooperation with Teleca. Teleca supplies the electronics design and the development of embedded software as well as integration and testing.
The new camera system, called the H-system, uses the picture format 645 and incorporates modern camera technology such as auto focus, automatic exposure and motor operated functions. The new camera addresses professional photographers, within film and digital photography, where the need for fast handheld photography dominates, for example within the fashion industry, wedding photography, sports and news. Hasselblad also expects huge interest from advanced amateur photographers.
For compatibility with future products the H-System is built modularly. The new camera system contains a completely new platform concerning control and communication built on a standard electrical interface, databus communication (I2C) and a programmable user interface similar the one used in mobile telephones.
R&D Manager Lars Pappila at Hasselblad is very pleased that one of Sweden's most complex commercial projects has resulted in the introduction of the H-System. To Hasselblad the launch of the new camera system is the biggest product event since the classic Hasselblad system was introduced in 1948. "Teleca's engineering expertise combined with their passion and commitment have made them an ideal partner for us for the development of our new camera system", says Lars Pappila.
The new camera system, called the H-system, uses the picture format 645 and incorporates modern camera technology such as auto focus, automatic exposure and motor operated functions. The new camera addresses professional photographers, within film and digital photography, where the need for fast handheld photography dominates, for example within the fashion industry, wedding photography, sports and news. Hasselblad also expects huge interest from advanced amateur photographers.
For compatibility with future products the H-System is built modularly. The new camera system contains a completely new platform concerning control and communication built on a standard electrical interface, databus communication (I2C) and a programmable user interface similar the one used in mobile telephones.
R&D Manager Lars Pappila at Hasselblad is very pleased that one of Sweden's most complex commercial projects has resulted in the introduction of the H-System. To Hasselblad the launch of the new camera system is the biggest product event since the classic Hasselblad system was introduced in 1948. "Teleca's engineering expertise combined with their passion and commitment have made them an ideal partner for us for the development of our new camera system", says Lars Pappila.
# posted by Jan-Edward : 20:28
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